Everyone wants their emails to look appealing, and what better way to do that than to use some awesome images? If you use images the wrong way, you might be risking your deliverability. Especially with cold email campaigns. So let’s look at best practices for images in email and how to use them properly. Continue Reading

Building a B2B brand can be tough as branding is often thought of as a B2C thing, and therefore it’s sometimes seen as less important in the B2B world. Thing is, branding is just as important for B2B companies. So, let’s talk about how to build a B2B brand that your customers will love. Continue Reading

Today’s B2B marketers are faced with many challenges, and one of them is managing their company’s digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISPs) to keep email deliverability rates high. Continue Reading

Bulk email marketing is one of the best methods of scaling lead generation. It has been proven-effective in gathering marketing-qualified leads (MQLs) faster than other content. But to the newcomer, it can seem like a lot to understand. Let’s simplify it. Continue Reading