How to Write a Cold Email Quickly and Effectively Every Time

How to Write a Cold Email Quickly and Effectively Every Time

How to write a cold email? It’s the first question we often ask ourselves when we start a new campaign. It’s easy to fall into the trap of writing too much once that momentum gets going. That feeling of getting your thoughts onto a once-blank page can be exhilarating.

Thing is, when you start to write a cold email it’s much more difficult than you originally may have thought. Why is it more difficult? Well, you have no relationship with your audience yet. They haven’t heard about you or what you do. So, your sales pitch needs to be effective in how it engages to draw them in. Therefore, your content needs to be strong, and well-drafted to catch your recipient’s attention – and keep it.

Here’s a step-by-step guide you can use when determining how to write a cold email campaign.

Step 1: Who’s Your Audience?

Cold Email Segmentation

Confirm to who you’re sending your emails.  If you’re using a well-targeted, high-quality list, you’ll have a clear idea of who will be receiving your campaigns.

Is your target audience all in a certain industry or job role? Are there specific languages you could use to show them that you understand their world – at least enough to solve whatever issue your campaigns address?

Audience segmentation is a very powerful tool in general, and it’s useful when determining how to write a cold email.  Creating segments based on how contacts are engaging with your emails can further the reputation you build on your IP and your recipient’s mailbox provider. The higher the engagement, the higher your delivery and inbox rate.

It’s important to recognize that not every contact will be as interested, even if they’re opting into your emails.

Make note of the sort of phrasing that will resonate with your audience and then build on that.

Step 2: Identify Your Goal and Angle

How to Write a Cold Email

When someone receives your cold email, what do you want them to do? In general, you’re likely aiming to have them read your email, click your CTA, and convert on your landing page form.

Here’s what you do: list out the UVPs your product brings to the table. Which one is the most impactful to your target audience? Once you identify it, use it as that one’s going to be your main angle. For example, if your target audience typically struggles with expensive solutions, and your product is more affordable than your competitors, that’s a strong place to start your email.

Learn more on how to write a Cold Email Campaign here.

Step 3: Plan Your Structure

Cold Email Strategy

This is the step where you prevent yourself from writing way too much. Cold emails should be short and punchy – after all, your contacts’ attention span is going to be very short at first. A big wall of text is very off-putting when it’s unexpected, and especially from a sender you’ve never heard of.

Think of it this way: your cold email’s main goal is to generate enough interest that you drive clicks. Your website or landing page is where you want most to end up so you can better explain what you do. By doing this, the hope is that you’ll get them to convert.

When you start planning, ask yourself: Why should the recipient care about your email? Why should this busy person take time to respond to it? What’s in it for them?

Remember that people will go much further to avoid pain than to acquire pleasure. If you’ve done your research and found your recipient’s major pain point, then focus in on it to offer them relief. You’ve got a handful of sentences to catch the contact’s attention, reel them in and convince them to click. Your landing page can be more detailed and cover important points you didn’t fit into your email – that’s fine.

Your email’s layout can (and should) be very simple. Check out our article Cold Email Structure 101 for a breakdown of an effective structure you can use.

Step 4: Build Your Structure

How to Write a Cold Email

At this point, we hope you have some appropriate language for your audience, your angle, and your basic email layout. If that’s the case, it’s time to fire up your email lead generation software and start building.

Note that we said building, not writing. Once you have a new campaign ready to go, that blank screen shouldn’t feel as intimidating, because you can start immediately.

Write in your structure. Don’t worry about actual content just yet – just write in placeholders. “This is an introductory sentence. A follow-up sentence that introduces the main pain point we’re addressing. At this time is where we introduce our product as a solution, along with the primary angle and main UVP.”

Once you have that written out, following the structure you determined, all you’ll need to do is replace those placeholder sentences with your actual content, and there you go – a short, punchy email that hits all the important points every time.

That’s how you write a cold email campaign.

Step 5: Track Your Results

How to Write a Cold Email

Using Email tracking tools found in Clickback’s Email Lead Generation Software can help you see when your emails are being opened and clicked on.

This information can be very valuable in helping you optimize your cold email strategy.

Ready to start your Cold B2B Emailing? Check out our live 1-on-1 software demo.

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