Remember when search engine optimization revolved around stuffing awkward keyword phrases into your web content? Well, times have changed.

Search engines are getting smarter every day. They know when you’re faking it, and so do your visitors. If your page is stuffed with keywords and jargon, with no semblance of value, your funnel is in for a long dry spell.

But never fear, we’ve got the remedy for your outdated search engine optimization strategy, and we’re willing to share.

Let’s look at how you can use today’s search engine optimization best practices to fill your marketing and sales lead funnel.

Keywords Still Matter to Search Engine Optimization

While stuffing may have gone the way of the dodo, legitimate keyword research and placement is still very much “in” when it comes to search engine optimization.

Keywords are important because they are the link between what people are searching for and the content you are providing for that need.

But instead of repeating a few key phrases over and over, you want to find an assortment of relevant terms that you can work into your content organically, terms that support your topic and provide value to your audience — and search engines.

When you create content that reads well, informs, and provides value, you not only position yourself as an industry thought leader, but you also rank higher with search engines, experience more web traffic, and create more opportunities to generate and convert leads.

Learn more about Content marketing you can use to boost engagement.

Make the Most of SEO With Lead Capture Forms

Search engine optimization gets them in the door but lead capture forms fills the lead funnel.

A lead capture form collects consumer contact information by giving them something in exchange for those details. There are different ways in which we can do it.

Start with an email signup form, but don’t stop there. Remember, not everyone is anxious to sign up for email, especially if they’re not familiar with your brand.

As the saying goes, you’ll get more flies with honey, and that means offering something of value — like downloadable content — in exchange for information. If you give visitors something they can use, they’ll be happy to provide their contact information, and they’ll look forward to hearing from you.

Learn more about capture email leads and increase sales.

Complement Search Engine Optimization with Clickback

Unfortunately, not everyone who visits your website takes the time to fill out a form. In fact, the vast majority — 94 percent — disappear into the night without a trace.

But wouldn’t it be nice if you could tap into that traffic, learn who those people were and find a way to turn them into warm leads?

You’re in luck! That’s exactly what our Web Lead Generation software was designed to do. To fill your lead funnel.

With Clickback, you gain instant access to the identities of professionals who visit your website — names, job titles, contact information and more. That’s instant access to key decision makers that you can turn into warm, permission-based leads.

Plus, you’ll gain insight and analytics that you can’t get anywhere else. And it integrates with your existing CRM and marketing software, so you can feed new leads directly into your sales and marketing funnels.

Search engine optimization is just the beginning. If you really want to turn web traffic into qualified leads, take Clickback for a spin.