Ah, email – where would marketing be without it? It’s been a mainstay of our profession forever, and it’s not going away anytime soon. So why do many companies still fail to drive strong results with it? Surely it’s been thoroughly demystified by now. It has – right here. Strap in, folks, this is going… Read More
In the world of outbound email marketing, it’s crucial to understand what happens to your email messages after they’ve been sent. To properly calculate the success rate of your email campaign, you need to know what your email deliverability rate is. There is a lot going on behind the scenes of your outbound… Read More
Everyone likes a shortcut, especially when it makes things better, not worse. Email templates are a great example – they can take a lot of the pressure off of creating content. The problem with finding templates on the internet is that there are so many, and it’s very tempting to just paste the template into… Read More
Are purchasing email lists for the purposes of outbound email lead generation part of your current marketing strategy? It should be. The speed and directness of email continue to be one of the most efficient ways to reach… Read More
Here are a list of email campaign key metrics you could (and should!) be tracking, and why it’s worth it to “dig deep” to ensure future success.
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