Email marketing is one of the most proven, efficient and cost-effective methods for generating and nurturing B2B leads. Anyone who is familiar with the practice knows, however, that it’s a little more nuanced than writing your campaign and hitting “send” as soon as it’s ready. So, when is the best time to send cold email to get opens, interactions and conversions? Read on. Read More
You have to spend money to make money, but budgets aren’t unlimited. You want to keep your cost per lead email marketing budget reasonable.
There are a number of ways to give yourself the best chance at accomplishing this, so read on. Read More
Sending bulk email is an extremely powerful way to improve your reach and lead generation. Despite this, many marketers are wary of sending bulk email – you don’t want to send bulk email the wrong way and get flagged as a spammer.
We’ve put together a guide to help you succeed with your bulk email campaigns. Read More
Marketing is a fun, interesting job, but as with anything you spend a lot of time doing, you can get burned out. Fortunately, we have some solutions for B2B marketer burnout. Read on to learn more. Read More
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. Here are 7 helpful rules to follow to maximize your email marketing efforts. Read More
