Keeping a steady stream of top-of-funnel leads flowing through your pipeline doesn’t have to be a grueling process. With the following lead targeting strategies, you can tweak your game plan to include proven tactics that have the power to grow your business’ revenue. Read More
It can be disheartening when people opt out of your email marketing. Having a high unsubscribe rate is a very fixable problem. In fact, you can minimize the number of people who opt-out. The question though, how do you go about doing it? Read More
B2B Lead generation tactics form the core of what marketers do, and they’re always changing. There are some staples, such as blogging and email nurture campaigns, that are tried and true. Everyone does them because they work. Read More
When you send an email, it gets scoured by not just one but multiple spam appliances – one associated with your email provider, and one associated with the recipient’s. One of the things these spam filters do is to scan your email for words and phrases that are typically used by spammers. Read More
In this guide, we’ll cover everything – from sourcing cold contacts and cleansing your list, through creating email content and landing pages that resonate with your contacts, all the way to the moment they enter your funnel and you can push them into your marketing automation or CRM software. Read More
