Organic lead generation is a big buzzword in marketing these days. It’s widely touted as a major strategy, particularly for B2B businesses, and rightly so. It’s powerful and it’s not as hard as you might think. Here’s a quick primer you can use as a springboard to launch your own organic strategy. The 5-Minute Guide… Read More
Of all the KPIs and metrics B2B marketers keep an eye on, the conversion rate is arguably the most important. It’s an indicator of how convincing your message – and your product – is. Many marketers look at conversion rate as a passive thing that just happens. Either people convert or they don’t. Often, conversion… Read More
The heart of marketing is psychology. It’s understanding who your audience is – how they think, what they want and need, and what motivates them. The messaging will change based on who you’re targeting, but the core digital marketing psychology won’t. We’re all human, after all, and there’s a baseline to what makes us tick.… Read More
When was the last time you got a real-life cold call that you didn’t instantly hang up on – never mind actually making a purchase? As a marketing tactic, cold calling is long past its sell-by date, and inbound marketing just can’t match the lead generation potential of outbound. This leaves marketers looking for alternatives… Read More
Personalization has become a must-have for any successful digital marketing campaign. And the don’t lie. A study done by Epsilon indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experience. Another study shows that 99% of marketers say personalization helps advance consumer relationship, with 78% claiming it has… Read More
