Lead generation is very beneficial for the growth of a company. As a savvy marketer, you likely know that lead generation is not an easy process in this business landscape. The key challenge most are working to resolve is trying to generate new leads while also nurturing the existing ones in their funnel. It is important to understand what are the do’s and don’ts in a lead generation process.
Don’t Sell, Do Provide Value
Of course, you want to convert sales…eventually. But you don’t need to push your product right out of the gate. Instead, use lead generation emails to start a conversation. Identify specific pain-points and offer viable solutions. Valuable content helps build trust, and it establishes you as a go-to source for expert advice. You’ll not only be the one they turn to when they have a question, but you’ll also be the one they recommend to friends, family, and colleagues.
Learn more about how to convert leads into customers.
Don’t Blast, Do Create Targeted Campaigns
Lead generation best practices say a cold contact shouldn’t be receiving the same content as a warm lead. Where a warm lead may be ready to click through for an in-depth white paper, a relatively cold contact will need further nurturing. By segmenting your list, you can create content for every stage of the buying cycle, tailor your message to a specific audience, and reach the right people, with the right message, at the right time.
Learn more about keys to highly targeted lead generation.
Don’t Depend Solely on Referrals, Do Expand Your Database
While generating referrals should be on any good list of lead generation best practices, you shouldn’t put all of your eggs in that basket. Referrals take valuable time, which is a luxury you don’t always have. Make sure you’re exploring every possible avenue for lead generation, from physical email sign-up sheets to purchased emailed lists.
For example, a purchased email list—one that’s already targeted and vetted by a reputable data provider—can expand your reach overnight. What’s more, that’s a source of new leads you can tap into time and time again. (Put that on your list of lead generation best practices!)
Learn more about how to grow your database overnight.
Don’t Let the Conversation End, Do Use Focused CTAs
When it comes to lead generation best practices, this is one is important: every email you send should have a specific purpose. Don’t let the conversation ramble or end abruptly. Make sure there is a focused message that builds directly to your CTA, and don’t confuse the issue by providing multiple CTAs, either. According to lead generation best practices, keeping things simple and to the point will yield better results.
Learn more about how to create impactful CTAs.
Don’t Put Your Reputation at Risk, Do Use ELG Software
When you’re sending your own emails or using a traditional email service provider, your corporate domains and IPs are at risk. If your data isn’t cleaned regularly, you’ll see increased bounce rates, spam reports and unsubscribe requests. You may even end up blacklisted. This not only hurts your reputation, but it also wastes time and money.
Instead, use our Email Lead Generation software to ensure your emails are CAN-SPAM compliant and won’t be traced back to corporate IPs and domains. Plus, a good ELG program can clean up your database and provide real-time analytics so you can see what’s working and what isn’t.
Learn more about how to protect your sender reputation.
Don’t Get Too Comfortable, Do Monitor the Process
Lead generation best practices are constantly evolving. What works today may not work tomorrow. So as you make your list of lead generation best practices, it’s imperative that you put major emphasis on monitoring the process. Running A/B tests can help you understand how different variables affect your campaign success —from email subject lines to personalization techniques.
Learn more about B2B lead generation process.
Once you have a schedule in mind for your lead generation campaign, you need a tool that can send them.
Clickback gives you everything you need to create and execute successful cold email marketing – including powerful scheduling tools. It’s packed with features designed to ensure your campaigns hit the inbox.
See it in action with a 1-on-1 live demo.