As marketers, we’re always looking for new ways to expand our reach and grow our database. Well – fact is, a purchased list can help supercharge your lead growth, but only if you have the right e-mail marketing strategy.
Because whether you’re new to the game or not, putting together an ideal purchased e-mail marketing strategy can be challenging. That’s why we’ve compiled a few tips to help get you started.
-
Identify Your Audience
First things first, you have to know your audience in order to purchase an email list that’s going to produce leads. Otherwise, you’ll throw content (and money) at the wall and won’t see returned results.
Start with knowing who your buyers are. Think about who you’re addressing. Consider their demographics, industries, job titles and responsibilities, pain points and position in the buying cycle.
Your purchased e-mail marketing strategy will be much more effective when your campaign is targeted towards a specific audience.
-
Don’t Use Your Inbound Software
Depending on your business and target audience, your e-mail marketing strategy for turning cold contacts into warm leads may be to fill the top of your funnel and nurture them down into hot prospects for sales.
Thing is – marketing automation software like Hubspot and Marketo, don’t allow purchased contacts. So, if your e-mail marketing strategy is to use your current MA or ESP to send emails to your cold list then you’ll likely encounter low deliverability and conversion rates.
What’s the solution? Use an email lead generation software that’s designed for sending emails to a purchased email list and converting them into leads.
-
Develop an Integrated E-mail Marketing Strategy
Want to take your lead growth to the next level? Think about the big picture. Instead of compartmentalizing your marketing, take an integrated approach and buy an email list. Using inbound to build your email list from scratch is a tried-and-true approach. Unfortunately, it can take months – sometimes years, before your inbound marketing gains traction.
If you really want to supercharge your lead growth and expand your audience, do Email Lead Generation. Our software allows you to reach out to cold and purchased contacts and turn them into warm, opted-in leads.
Unlike your MA or ESP, we clean your data on import to ensure sure your campaigns are safe, deliverable and compliant, so you can grow your database, virtually overnight.
To learn more, download our whitepaper, The ROI of Email lead Generation: How It Saves You Money.
