The article “What a Bulk Email Sender is, and Why You Need One” was originally published in 2019. It has been reworked and modernized for 2021.
A bulk email sender is another name for a platform that allows you to send email messages to a large number of recipients at once. At Clickback, our bulk email software gives you an all-in-one email marketing platform to reach cold contacts.
Sending email in bulk to non-permission-based contacts is a widely used strategy by B2B marketers in the United States. It allows you to reach the inbox of thousands of potential new customers at once, safely and efficiently. The key to a successful bulk email sender is its ability to properly clean and verify the list on import. This maximizes email deliverability, to provide you with the best possible return on your investment.
If you have run into trouble sending emails to a bulk list in the past, our software may be the solution your business is looking for. Clickback is an Email Lead Generation software solution that maximizes the ROI of your purchased email list. But before we go any further, let’s discuss what a bulk email sender does.
A Bulk Email Sender for Lead Generation
Email is one of the most cost-efficient ways a marketer can communicate with a large audience. The speed and convenience of email make it an obvious digital channel for B2B businesses because they can reach a targeted group of industry professionals directly.
Not only is it direct, it offers businesses the option of multiple touchpoints with a recipient. Those that are interested in your content will keep an open line of communication for future opportunities. When sending bulk emails to a cold audience, this means persuading the recipient to opt-in to your permission-based email marketing software.
A good way to do this is with personalization. It may not be obvious at first, but you can still send personalized messages to a purchased list of contacts provided you have the right information. People are conditioned to respond to their names, but the same principle applies to company names, location, and so on. Personalization tokens in your subject line and body content can really make your email message stand out, and engage your contacts.
The sales cycle is a long process in the B2B industry, which means having multiple touch points with your email contacts will help nurture them to close. But for all of this to work smoothly at scale, you’ll need a way to reach thousands of cold contacts in bulk. Clickback offers plans that allow you to send bulk email campaigns to a variety of different tiers of contacts. Whatever your lead generation needs, there’s a level that will work for you.
Isn’t Bulk Email Marketing Considered Spam?
The first thing that comes to mind when most people hear “bulk email marketing” is spam. There’s a key difference between the two, though – spam is indiscriminately sending mass email marketing to a list of recipients who did not opt-in to your mailing list and for whom the email’s contents hold no interest or relevance.
In contrast, bulk email marketing solely targets contacts that you have determined to have a genuine professional interest in your message. In other words, they may be cold contacts, but you have reason to believe that they could legitimately benefit from your products or services. Once you have a list of contacts that fits that description – and a well-crafted message – you’re ready to send.
Why You Can’t use Standard Email Service Providers for Bulk Email
Standard Email Service Providers (ESPs) aren’t equipped with the right features to enable bulk email to purchased contacts, such as supporting large recipient lists. Basic ESPs share domains and IPs with multiple clients, meaning they can’t afford to risk being blacklisted in the case of one client sending bulk email to a list containing bad data.
Using one of many common email sending solutions and your own domain, you’ll be able to overcome that specific hurdle – they enable bulk email sends to a limited number of contacts (generally under 10,000 emails). However, most of these tools aren’t intended for cold email campaigns, and as a result, you will run into a number of roadblocks specific to cold Email Lead Generation.
For example, if you send to a list containing bad addresses, you could run into problems ranging from user complaints and spam traps to seeing your IP blacklisted. Problems like these can quickly put the brakes on your B2B Email Lead Generation and make it difficult to build trusted relationships with your customers.
Unchain Your Lead Generation
There are a wealth of options when it comes to bulk email senders, all of which offer the expected features of an email marketing platform: personalization, segmentation, lists, reporting tools and more. Clickback provides all the features you require to create, run and track a successful cold email campaign, with a unique addition: peace of mind.
Clickback enables rapid generation of qualified leads without the risk of being blacklisted or ending up on the wrong side of the law. Each contact in your lists is run through a number of verification and hygiene filters, flagging and eliminating bad addresses, spam traps and moles. This process can reduce your bounce rate and drive an increased click-through rate.
In addition, Clickback uses its own internal domains and IPs, so you don’t need to worry about yours getting blacklisted, and sophisticated technology built into the embedded editor ensures your corporate domains are not exposed.
All these features and more comprise a comprehensive bulk email software that also safeguards your online reputation, corporate IDs and domains. Complete with a sophisticated drag-and-drop editor, in-depth tracking and reporting, our software enables you to focus on your content, knowing your bulk email marketing is 100% CAN-SPAM, CASL and GDPR compliant and your deliverability is at peak.
What About the Contacts That Don’t Convert?
We get it, you’ve heard stories about cold email campaigns and you’re worried that you won’t see many conversions. What sets Clickback apart from other bulk email senders is revolutionary technology known as Website Visitor Intelligence™ (WVI). WVI tracks, targets, and nurtures unconverted contacts that visit your website after receiving your email, even if they leave and return later.
With WVI, you are given real data that you can use to improve and optimize your future campaigns for higher conversions. You can make informed decisions about the design of your campaign, the placement of your calls-to-action or forms and more, just by adding a snippet of code to your website and running a campaign with Clickback.
WVI is a real game changer in the world of email marketing and can help you vastly improve the number of new leads you see entering your funnel.
See for yourself how Clickback is changing the bulk email game with a free 1-on-1 demo of the software.