This blog was originally published in 2018. It has been updated and reworked for 2020.
It’s safe to say that every business wants more customers, but you can’t earn new ones without a steady stream of leads entering the sales funnel. Digital marketing in today’s world involves several strategies for attracting new prospects, from inbound content marketing to paid social media advertisements.
An often overlooked strategy, despite how effective it can be, is Email Lead Generation (ELG). A bulk email software tool can be one of the best ways to grow your Email Lead Generation efforts. This technique can be scaled to a large, targeted audience of prospects in bulk, but it needs to be handled carefully.
What is Bulk Email Marketing?
There are countless options to choose from if you’re looking to send email marketing campaigns in bulk. The best bulk email software will depend on your specific campaign goals and your intended audience. It’s also important that you don’t spam your contacts.
The difference between spam and effective ELG is generating targeted B2B leads from industry-related contacts. That means sending bulk email campaigns to a list of contacts that you have identified to have a genuine interest in your products or services. An example would be a mass email campaign to contacts in the IT industry. You can infer that a pain point they’d be facing is a lack of new IT leads, then you can send a solution right to their inbox.
B2B lead generation campaigns that are delivered to targeted business professionals are an effective way to keep your sales funnel topped up. These are the types of cold email campaigns that work, and the type of bulk email marketing we specialize in at Clickback.
How to Send Effective Bulk Email Marketing Campaigns
Before we dive into the nitty-gritty, we should first explain what we mean by “bulk email”. This type of email marketing involves sending messages in large quantities all at once. Marketing teams have discovered that personalization and segmentation can help improve the results seen in these types of campaigns.
With your own domain, you can send bulk email campaigns to a limited number of contacts (usually under 10,000 emails) from a number of popular email sending tools. The problem is, most of these tools were not designed to send to a purchased list of contacts, and the performance of your campaigns will be limited.
Sending bulk email campaigns that generate leads for your sales team requires some essential deliverability features to be effective. There are many challenges to outbound email marketing, including your IP being blacklisted, user complaints, sending to poor-quality contacts, and triggering spam filters that will send you to the junk folder.
Here are a few points at-a-glance to keep in mind about bulk email marketing:
- Target industry-related contacts
- Only deliver useful information
- Be professional and respect your audience’s time
- Do not be deceptive or include false information
- Include your physical address and real name
- Provide a clear (functioning) unsubscribe link in every email
Does Bulk Email Marketing Work?
Bulk email marketing has been around for many years and the way people engage with and perceive emails has changed. However, you can’t ignore the fact that bulk email marketing still remains one of the most cost-effective digital channels to reach B2B contacts.
Don’t let your pre-conceived notions about cold emailing hold your B2B business back from the real benefits our Email Lead Generation software provides. The problem most B2B marketing and sales teams deal with are poor results due to lack of knowledge in the Email Lead Generation space.
The Best Bulk Email Software Solution for Large Campaigns
When it comes to B2B lead generation, it’s hard to ignore the power of Clickback. Whether you’re sitting on an existing list of purchased contacts, or are looking to expand your reach with a new list, our Email Lead Generation software includes the tools you need to maximize your ROI.
The difference between Clickback and traditional email marketing platforms is that Clickback was built for sending bulk email campaigns to an unsolicited list of contacts. This means that it includes the features needed to handle a large list of cold contacts. With Clickback, you’ll be able to:
- Clean your list on import
- Build professional emails
- Personalize campaigns
- Pull tailored reports
Plus, Clickback contains revolutionary software known as Website Visitor Intelligence™ (WVI) that is capable of tracking and nurturing unconverted contacts that have visited your website. It tells you not only who visits your website, but how they behaved once they landed there, giving you actionable data to optimize your campaigns for more conversions in the future.
The quality of your purchased list can make a big difference in the success of your campaign. You can contact the team at Clickback for advice on purchasing a list of quality contacts for the purposes of outbound email marketing.
From list cleaning to an adaptive sending engine that reacts to mailbox behavior, Clickback has been built from the ground up with lead generation in mind. Your email marketing campaigns can reach the inbox of key prospects in your industry, so you can keep your funnels topped up with new, warm, opted-in leads.
Clickback will send 100% CAN-SPAM, CASL, and GDPR compliant bulk email campaigns to your non-permission based list of contacts.
