2021 Roundup: Our Top Posts

2021 Roundup: Our Top Posts

2021 is coming to a close, and it’s that time again – when we look back at our most popular blogs in 2021. It’s been a thrilling and dynamic year for Clickback. We’ve gained some new faces on the team, made plenty of upgrades to our software, and helped lots of awesome customers step up their lead generation. We’re looking ahead to 2022 and excited about the start of a promising new year.

It’s time to take a look at our most-read posts in 2021. Our top article has been on the leaderboard for three years running! Without further ado, here’s our top 5 blog posts roundup.

1. The Perfect Cold Email for Web Design (6 Strategies That Work)

This 2018 post shows up in our top five every year since its publication. It’s consistently among our most popular articles, packed with tips and tricks for cold email in general and actionable strategies for web design industry users. It includes plenty of non-web-design-specific information, including some useful templates.

2. Using The ‘9 Ps Marketing Mix’ to Up Your Marketing Strategy

The 9 Ps Marketing Mix strategy is a tried-and-true approach that’s been effectively helping marketers rethink their tactics since 2007. Our article is a deep dive into this time-tested approach, along with how you can use it specifically for email.

3. Safely Send Emails to a Purchased List

The world of cold B2B email is a murky one. There’s so much unhelpful or incorrect information out there, and it can be challenging to navigate the unfamiliar challenges unique to cold B2B email marketing. Knowing just how to safely get your campaigns into inboxes is critical.

4. 5 Compelling Reasons Why You Should Be Purchasing Email Lists

Before you learn how to send cold campaigns successfully, it’s very helpful to know why purchased lists are a valuable addition to your marketing arsenal. With compelling arguments, including insights from Gary Vaynerchuck, this post details why cold contact lists are a must-have for B2B marketers.

5. Comparing Email Open Rate Benchmarks | Opt-In vs. Cold List

There’s a crucial difference between opt-in and cold list (well okay, there are a few): scale. While opt-in lists boast higher open rates, the sheer potential scale of cold campaigns means a lower open rate still indicates far more opens. Understanding the different expectations and contexts of opt-in and cold campaigns is an excellent way to set yourself up for success.

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