In the anatomy of email marketing, strategy is no question the “brain”. Ultimately when you’re planning your email marketing strategy, you are drawing from what you know to ensure a straighter (more informed) path to success. The plan starts with knowing the 2 most important factors Read More
Here a few tips on how you can increase your emails’ chances of making it to the inbox – avoiding the pesky barrier of spam filters.
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Organic lead generation is a big buzzword in marketing these days. It’s widely touted as a major strategy, particularly for B2B businesses, and rightly so. It’s powerful and it’s not as hard as you might think. Here’s a quick primer you can use as a springboard to launch your own organic strategy. The 5-Minute Guide… Read More
Of all the KPIs and metrics B2B marketers keep an eye on, the conversion rate is arguably the most important. It’s an indicator of how convincing your message – and your product – is. Many marketers look at conversion rate as a passive thing that just happens. Either people convert or they don’t. Often, conversion… Read More
The heart of marketing is psychology. It’s understanding who your audience is – how they think, what they want and need, and what motivates them. The messaging will change based on who you’re targeting, but the core digital marketing psychology won’t. We’re all human, after all, and there’s a baseline to what makes us tick.… Read More
