Sometimes being a marketer can feel like you’re trying to balance a bunch of spinning plates. A successful marketing strategy means managing all kinds of different channels and tactics. You can get so focused on what’s going on right now that you forget to plan ahead effectively. Or the opposite: if you’re too focused on… Read More
Cold email is a simple concept – get your marketing in front of a lot of targeted potential customers – but there’s a whole lot more to it than that. It’s a very technical topic; ignore the details at your peril. Or at least at your deliverability’s peril. We’re going to help you pick the… Read More
People love it when things are easy. There’s a strong attraction towards an easy solution to an issue – even when it might not be the best choice. Mass email is like that. Many marketers who are looking to launch mass campaigns will ask “is there a way I can make it work with the… Read More
The day and time you send your email marketing campaigns will drastically impact their success. The problem is knowing when to schedule them for, and how often to send them. There’s an overload of information out there on the subject, and much of it is contradictory. So what will actually work for you? Most articles… Read More
Businesses who have taken the time to establish and solidify their target buyer persona can reap the rewards of their efforts year after year. Investing time and energy in this discovery process is… Read More
