When thinking about how to start a new cold email there isn’t a perfect formula. Cold emails can be one of the best ways to start a conversation. Just don’t expect results on the first send. Here’s how to start a cold email. Read More
The sender score is much like a credit rating, only instead of determining loan eligibility. It determines the ease with which your email campaigns reach their intended contacts. A bad sender score is, historically, the number one reason your email campaign never reaches the inbox. Read More
Email deliverability is something that B2B marketers should know a lot about, but often don’t. After all, how often do you think about what happens between hitting “send” on an email, and when it lands in the recipient’s inbox? Here are some best practices that will help you maximize your deliverability. Read More
Cold email lists. What are they? It’s a targeted list of contacts that you can either purchase or acquire from a reputable data provider. How do you warm them up? It’s a good question. And it’s what we’ll be talking about in depth here. Read More
Cold email copywriting is half art and half science. Whether you’re sending to one prospect or thousands, you need to deliver the best email you can. It’s much harder than nurturing warm leads, because at each step of the way, you need to convince your contact to keep going and remain interested. Read More
