Our Story
2023
Investment in more tech resources for improved deliverability management and campaign monitoring for all customers
Product update and launch of ELG 2.0 focusing on email engagement and improved customer education
Hired a Customer Success Manager that will help educate and support our customers with Email Engagement
2022
Eased COVID-19 mandates while still ensuring the health and safety of all Clickback employees
With cost of groceries and gas increasing, Clickback provided inflation bonuses to all current employees
R&D investment made with beta testing as we continue to improve our ELG solution
2021
Continued to mandate certain measures to ensure employees safety during COVID-19 pandemic
Product improvements were made and updated IP warmup sending feature was provided to customers
2020
Implemented strict measures to ensure employees safety during Coronavirus outbreak
Clickback featured in City of St. Catharines leading change video focused on recovery during COVID-19 crisis
Despite pandemic, Clickback continues to hire and expand teams with a new Customer Success Manager and Database Manager
2019
Hired new content writer, expanding our marketing team
In 2019, we built a powerful featured to launch in March 2020. This intelligent piece of technology is called Website Visitor Intelligence (WVI) that allows customers to track the contact from email clickthrough to website visit and then conversion.
2018
2017
Clickback ranked #106 on the 29th annual PROFIT 500 list of Canada’s Fastest-Growing Companies by Canadian Business. Read more.
WE’RE MOVING! Clickback acquires 110 James St. as their new home with plans to turn it into an innovation and tech hub.
2016
Clickback launches new B2B lead generation software offering – Clickback WEB, which gives marketing and sales teams instant access to the contact details of potential decision-makers at companies who have visited your website but didn’t inquire
Clickback becomes one of the first email service providers to be 100% IPv6 compliant to maximize deliverability for our customer’s email campaigns to email servers around the world
Launched two major software updates to Clickback MAIL including a new ‘drag and drop’ editor (Simple Message Builder)
In March Clickback achieved its highest monthly sending volume of all time (over 100M email transactions)
Hired a People & Office Administrator
2015
Expanded our software development team and rebuilt our QA department
Added more email send servers into our load balanced infrastructure to handle month over month demand for our Clickback Lead Gen software
Hired on a VP Marketing to oversee all aspects of marketing and lead growth at Clickback
2014
Expanded the marketing department by hiring an in-house copywriter to maximize marketing department’s resources and expand internal content development
CASL was launched in July 2014, and updates were made to our software in order to remain compliant to all newly enacted Canadian laws
Successfully moved our Clickback servers to the Cloud, improving the speed of our email-sending capability, and giving us the ability to rapidly scale our platform in order to support higher email volumes as our customer base grows
2013
Hired a Digital Marketing Manager to help expand our marketing and communications efforts
Continued growth and expansion of our Data Provider and Agency Partner Programs across North America
Expanded management roles in the technology department, creating a VP Email Deliverability & Technology position to oversee, manage and plan the growth of our IT infrastructure and email deliverability
2012
Successfully raised our first round of private financing for the expansion and growth of Clickback
Signed on VP Finance to oversee our accounting department and corporate finances
Expanded the head office to 5,225 square feet (adding an additional 3,400 square feet)
Nominated and finalist at the Niagara Entrepreneur of the Year awards gala event in Niagara Falls, Canada
Successfully launched a premier Data Provider Partner Program, helping our partner’s customers to perform email lead generation with the contact records purchased from our data provider partners
2011
Clickback becomes the world’s first SaaS company to offer Email Lead Generation software to its customers. Software provides a safe and proven method of securing profitable B2B leads to mid-market and enterprise companies allowing them to send relevant, CAN-SPAM compliant email communications to their non permission-based contacts or purchased data records from reputable data providers
Introduced a new type of email communication software, Clickback Lead Gen Edition
The corporate name NEIsoft Inc. is updated to Clickback Inc.
Expanded our IT infrastructure with a storage area network (SAN) that provides access to consolidated, block-level storage to our virtualized server environment
Expanded our marketing team to manage all in-house marketing and outbound marketing campaigns
2010
Expanded our in-house .NET development team to help with the development of new software and features
Redeveloped and rebranded iTRACK software into a full Microsoft .NET application under a new brand called BusinessOnTrack
Created an advanced invoicing and commissions management system for increased efficiency and reporting to our Clickback Agency Network
2009
Introduced a new Clickback MAIL edition called Clickback SCE or Sales Channel Edition for organizations that have multiple sales offices or retail locations
Extended the marketing of the Clickback Agency Program into the United States
Completed an extensive IT and Server infrastructure upgrade including going into a new VMware virtualized server environment for increased efficiency and flexibility
2008
Discontinued development on Clickback CMS and FORMS to focus on Clickback PRO
Clickback PRO version 3.0, a new software navigation system that is easier to use, goes live sporting a fresh look
Rebranded Clickback MAIL into Clickback PRO
Continued growth of the Clickback Agency Partner Program, signing new partners across Canada
2007
Successfully signed on many agency partners across Ontario covering Windsor, Niagara, the Golden Horseshoe, Toronto, and through to Ottawa
Launched a premier Ad Agency Partner Program for our Clickback family of software to agencies across North America. After many months of development, we completed a full software reseller program to target advertising agencies, web design firms and marketing consultants
2006
Released Clickback MAIL revision 2.3.0 – This revision was extensive with over 12 months of planning, development and testing, and included many new features and 200+ upgrades to the software
Released Clickback CMS version 2.2.5 – Repositioned as a webpage management tool for marketers to quickly publish information and update branding to be in parallel with email and traditional marketing initiatives. Also implemented the ability for the marketers to push through to any third party application or software from any of the website pages, making functionality flexible and easy to integrate with Clickback CMS
Rebranded all SaaS web software under the Clickback branding, the Clickback family of software including:
Clickback MAIL (formally called eBlaster)
Clickback CMS (formally siteCMS WEB)
Clickback FORMS (formally siteCMS FORMS)
Signed on a VP Sales in April 2006 to focus on business development and the growth of our sales team
2005
Continued intensive development on eBlaster, iTrack and our other software products
Upper Canada Stone selected our business process management SaaS offering, iTrack, as the best solution to manage their quarry operations throughout Ontario, Canada
2004
Launched marketing campaigns for our web-based application development services across southern Ontario and Canada
Alliance Financing Group Inc. of Concord, Ontario selects iTrack, our business process management service and CRM SaaS offer, as the solution of choice to manage their leasing company
2003
Our software development team focused on the creation of content management software
Alliance Financing Group Inc. using our leasing technology, partners with Ingram Micro Canada launching a new leasing division, Ingram Micro Preferred Leasing
2002
Raised capital for research and development for a suite of web-based services focused on content management
Expanded the development team with a new Software Development Manager
Our client’s web-based lease technology was implemented on leading web portals including Bellzinc.ca, Quicken.ca, CanadaPost.com, InBusiness.com and more
2001
Partnered with UUnet-Worldcom moving all our server and hosting technology into their digital hosting facility
E-marketing and communication offerings are expanded for our clients
Continued sales expansion into the United States and European markets
Launched our first email marketing software platform called eBlaster
2000
Company moved all operations into a commercial suite in downtown St. Catharines, Ontario, Canada
Won a bid for Alliance Financing Group Inc., a publicly traded Toronto-based leasing company to develop a proprietary private label leasing solution for vendors to offer live lease quotes and secure lease application technology linked from their websites
Continued growth of web development services into the United States and Europe
1999
Awarded two Advertising and Creative Excellence (ACE) awards at an evening gala event in Hamilton, Ontario
Management decided to sell off its computer hardware/networking division to focus only on web development services
1998
Business services are expanded into two divisions: computer networking and web development
The web development operations expand into a second location and office
Awarded the Niagara Entrepreneur of the Year Award at an afternoon awards gala in Niagara Falls, Canada
Maintained one of the seven world’s most visited webcams providing thousands of visitors a live look at Niagara Falls from the top of the Sheraton Fallsview in Niagara Falls, Canada
1997
Web programming services were introduced into our web offerings
Became one of the first web development firms in southern Ontario to offer e-commerce solutions, 360° panoramic photo technology and live webcam technology
Partnered with CIBC-Nobil and was one of the first three web development firms in Canada to offer an e-commerce shopping cart with real-time and secure credit card processing services
1996
Was the first independent retailer in Canada to offer Bell Sympatico that was not a large box store
Opened our doors as an Internet solution centre and store
Focused on helping people and small businesses to get onto the Internet. Services included building and selling Internet-friendly computers, providing PC and Mac upgrades, Internet access, Internet training and website design
Focused on helping people and small businesses to get onto the Internet. Services included building and selling Internet-friendly computers, providing PC and Mac upgrades, Internet access, Internet training and website design
