Frequently Asked Questions

You’ve got questions. We’ve got answers!

Here are the answers to some of the most frequently asked questions we receive about our Clickback software. Toggle through the boxes below to get answers to general questions about our company or specific questions about our email lead generation software product.

Can’t find an answer to your question? Call us at 1.866.684.4932 or submit a form on our Contact Us page.

General questions

We’re a cloud-based B2B lead generation software company. Our focus is simple – build cloud-based software that helps B2B companies turbo-charge their lead growth and fill their marketing and sales pipeline from day one.

We’ve spent over a decade refining the art of targeted email marketing for B2B lead generation. As a result, we’ve developed and refined the world’s first email lead generation software. We also launched a new product which lets you tap into the 94% of your website traffic that don’t fill out a form. But don’t just take our word for it, schedule a demo and see for yourself!

Depending on the software you’re using, pricing varies. For Clickback customers, pricing is based on the size of your list and the volume you send each month. If you’re using our Clickback WEB solution, pricing depends on the amount of traffic you get to your website and the number of leads you purchase each month. For more information, please visit our pricing page or call us directly at 1.866.684.4932.

No. You will not receive a free trial of our software just by filling out a demo request form. Instead, someone from our team will follow up with you and provide you with a demo account that you can use to test out either of our products.

No, we provide you with the tools you need to find and capture leads.

With Clickback WEB, you will be able to turn anonymous website visitors into sales ready leads by uncovering & nurturing company leads who visit your website but don’t convert. And with Clickback MAIL, you will have the ability to drive more leads into your sales pipeline by emailing cold contacts and turning them into warm, opted-in leads.

Questions about Clickback

The key difference is that your email list does not need to be opted-in to use our Clickback software. In fact, we work alongside Email Service Providers (ESP) and Marketing Automation (MA) software by helping you grow your opt-in email list, so you can send opted-in email marketing campaigns to a larger pool of leads through your ESP/MA account. This allows you to achieve your desired results more quickly while your inbound efforts gain traction. In other words, we don’t compete with your ESP/MA, we complement them!

Unfortunately, there are too many variables involved in a Clickback campaign to accurately predict what your open or response rates will be. However, customers who follow our best practices, for email lead generation, see solid results and generate a very profitable return.

In fact, after just four campaigns, one customer used our Clickback software to close 14 new accounts, which generated an additional $30,000 in recurring monthly revenue. Here’s the case study that highlights the lead generation success of Computer Design and Integration (CDI).

Unfortunately, there are too many variables involved in email deliverability for us to accurately predict your expected deliverability rate.

What it really comes down to is the size – and quality – of your email list. Email subject lines and body content also play a huge role in the deliverability of an email lead generation campaign. What we can say, however, is that customers who use our email lead generation software achieve an average deliverability rate of 70 to 80 percent.

There is no one-size-fits-all number on how often you should send to your purchased email list. It varies. For us, sending an email to our cold email list once per month is enough. But we recommend that you run your own tests with our Clickback software to determine the email-sending frequency that works best for your business.

No, we do not. However, we do have experts on hand who can provide the direction and support you need to achieve the desired results from your email lead generation efforts.

There are a lot of things you should consider before purchasing a new email list. In fact, we’ve written a blog dedicated to that subject. Read Email Lists: It’s All About the Quality to learn more!

And, no. We don’t sell email lists directly. However, we do partner with several reputable data providers who are trusted in the field. If you’d like us to connect you with one, fill out this form.

Unlike our email lead generation software, Clickback, your Email Service Provider (ESP) doesn’t have the capability to clean your data on import so you can send large volume email campaigns that are CAN-SPAM, CASL and GDPR compliant. Luckily, we do! Clickback lets you send 100% CAN-SPAM compliant email campaigns to your cold or purchased B2B contacts. It also filters out detected Canadian and European emails to ensure your campaigns remain CASL and GDPR compliant. Additionally, since an ESP shares domains and IPs with multiple clients, they just can’t risk sending to a “dirty” list that could land their shared domains and IPs on a blacklist. As they say…one bad apple can spoil the bunch!

We use our own internal IPs and domains, which means we assume all of the risk. This ensures that you never have to worry about getting your domain or IP blacklisted. In addition, we have sophisticated technology in place within the editor of our email lead generation software to ensure corporate domains are not exposed.

Unfortunately, no. It’s a lot more difficult to get cold emails delivered to large ISPs, such as Gmail and Yahoo, with a B2C list than it is with a B2B list. Also, recipients are much more likely to report consumer-facing emails as ‘spam.’

The reasoning behind this is threefold:

1. If your website or third-party domains (ex: get blacklisted, it will negatively impact your deliverability and campaign results.

2. At Clickback, we do not modify, edit or rewrite our client’s email messages, so if you spell out a website ( within the body content of your message, it’s now exposed to anti-spam appliances and filters. This can cause deliverability issues and could cause the domain to get blacklisted.

3. When an email message that contains a website link or third-party domain is sent from our email lead generation software, the link or domain name gets automatically rewritten with one of our internal domains. So, now becomes This helps protect anti-spam appliances and filters from seeing your link, so you’ll never have to worry about getting your domains blacklisted. However, if you choose to spell out the domain name (ex: in the body of your message, it’s now visible for spam filters to see. This can cause serious deliverability issues and even get your domain blacklisted. To fully protect our clients, we prevent them from spelling out domain names in their emails.

Clickback’s Email Lead Generation software uses several hygiene and verification filters for each contact loaded into its system. That means each recipient on your list will go through 20-30 checks upon import. This allows us to flag problems such as spam traps, moles and bad or malformed email addresses, and ensure that your list contains only the highest quality contacts. It’s a lengthy process, but you can feel confident knowing that you’ll never send to spam traps or moles, so your deliverability rates will always be the best possible.

Any time you send bulk messages, there’s always a small risk that your domain may be reported as spam. The reply address is the only element that Clickback cannot protect for you. Using an alternative domain adds an extra level of protection.

Be sure to visit our blog for more B2B lead generation tips and best practices!

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